Rachel Buscall Exclusive: Building Trust Through Transparency in Northumberland’s Property Market
An in-depth conversation with Rachel Buscall, CEO of New Capital Link, about her strategic approach to alternative investment and luxury property development
Table of Contents
- Rachel Buscall: The CEO Reshaping Alternative Investment
- From Tearoom to CEO: Rachel Buscall’s Entrepreneurial Journey
- Rachel Buscall’s Vision for Northumberland Property Development
- New Capital Link Under Rachel Buscall: A Transparent Approach
- Rachel Buscall on Building Client Trust in Alternative Investment
- Strategic Diversification: Rachel Buscall’s Business Philosophy
- Market Analysis: Rachel Buscall’s Investment Insights for 2025
- Rachel Buscall’s Future Plans and Vision
- The Rachel Buscall Approach to Sustainable Luxury
- Connecting with Rachel Buscall and New Capital Link
Rachel Buscall: The CEO Reshaping Alternative Investment
We recently spoke with Rachel Buscall, the dynamic CEO and co-founder of New Capital Link, about her innovative approach to connecting sophisticated investors with alternative investment opportunities. Since establishing the firm in 2020, Rachel Buscall has built a reputation for transparency and strategic vision in the alternative investment sector.
Property Investment Weekly: Rachel, thank you for taking the time to speak with us. As the CEO of New Capital Link, you’ve achieved significant recognition in the alternative investment space. Can you tell us about your approach to building the company?
Rachel Buscall: Thank you for having me. When we founded New Capital Link in 2020, our goal was to create a different kind of alternative investment firm – one built on complete transparency and genuine client service. We operate as a professional introducer under the Financial Services and Markets Act 2000, which means we connect qualified investors with opportunities without ever handling client funds.
PIW: That’s an interesting model. How does Rachel Buscall’s background influence this approach?
Rachel Buscall: My journey has been quite varied, which I think gives me a unique perspective. I started in the financial sector, but one of my most formative experiences was founding and running my own business in Chelmsford. That taught me about the day-to-day realities of running a business, understanding what drives profitability, and the importance of genuine customer service.
From Tearoom to CEO: Rachel Buscall’s Entrepreneurial Journey
PIW: That’s quite a transition from business owner to CEO of an alternative investment firm. How did Rachel Buscall make that leap?
Rachel Buscall: The skills are more transferable than you might think. Running a business in Chelmsford taught me about operational efficiency, customer satisfaction, and financial management on a very practical level. When I assess investment opportunities now, I can see beyond the financial projections to understand the operational realities that will determine success or failure.
PIW: Rachel Buscall has also been involved in other ventures, including F45 training franchises. How does this diversification benefit your investment expertise?
Rachel Buscall: Strategic diversification keeps you sharp and helps you identify trends across different sectors. The F45 venture demonstrated my ability to spot market opportunities in the fitness industry. Whether it’s fitness, property, or alternative investments, the fundamentals of creating sustainable value remain consistent.
Rachel Buscall’s Vision for Northumberland Property Development
PIW: Let’s talk about your interest in Northumberland’s property market. What attracted Rachel Buscall to this particular region?
Rachel Buscall: Northumberland represents exceptional value in the luxury property market. The region offers authentic character and natural beauty that you simply can’t find in over-developed areas like parts of the Cotswolds. There’s genuine space, unspoilt landscapes, and a strong local identity that creates unique opportunities.
PIW: You’ve mentioned your approach to luxury development. Can you explain Rachel Buscall’s philosophy?
Rachel Buscall: I call it “grounded luxury.” Rather than imposing generic luxury standards, we focus on celebrating what makes each location special. For Northumberland, that means using local materials like Northumberland sandstone, creating designs that frame the spectacular landscapes, and ensuring that developments enhance rather than detract from the local character.
PIW: How important is community engagement in Rachel Buscall’s development projects?
Rachel Buscall: It’s absolutely central. Sustainable development must benefit local communities, not just investors. We spend considerable time researching local architectural styles and materials. The goal is to create developments that bring economic benefits to the area while respecting its unique identity.
New Capital Link Under Rachel Buscall: A Transparent Approach
PIW: New Capital Link has received industry recognition. Can you tell us about Rachel Buscall’s approach to building client trust?
Rachel Buscall: Trust is built through transparency and consistent delivery. We’ve been recognised as “Alternative Investment Provider of the Year” twice, and we received the “Best Boutique Alternative Investment Firm 2024” award. But awards are just recognition – what matters is client satisfaction and results.
PIW: What sets Rachel Buscall’s New Capital Link apart from other investment firms?
Rachel Buscall: Our structure as a professional introducer is key. We don’t handle client funds, which eliminates potential conflicts of interest. Our clients are self-certified sophisticated investors who maintain complete control over their investment decisions. We provide access to carefully vetted opportunities and comprehensive educational resources.
PIW: Can you share any performance metrics that demonstrate Rachel Buscall’s success with New Capital Link?
Rachel Buscall: We’ve achieved an average portfolio return of 13.88% and experienced 35% brand awareness growth in 2025. But the real measure of success is client satisfaction. We have clients like London Bridge hero Kris Aves who have publicly endorsed our approach.
Rachel Buscall on Building Client Trust in Alternative Investment
PIW: The investment sector has faced various challenges. How does Rachel Buscall address client concerns about trust and transparency?
Rachel Buscall: We address this head-on through education and transparency. We provide extensive resources on market trends, risk management, and how to identify potential investment scams. Our Companies House filings are up to date and verifiable, and we maintain our registered office at 23 Berkeley Square in London.
PIW: What role does regulatory compliance play in Rachel Buscall’s business approach?
Rachel Buscall: Compliance isn’t just about following rules – it’s about protecting our clients and maintaining industry standards. Operating under FSMA 2000 provides a clear framework for our activities and gives clients confidence in our legitimacy. We encourage potential clients to research thoroughly and understand the regulatory protections available to them.
Strategic Diversification: Rachel Buscall’s Business Philosophy
PIW: Rachel Buscall is also involved in philanthropic work. How does this influence your business approach?
Rachel Buscall: My work with the Oli Academy in India reflects my belief that business should create positive change. Investment shouldn’t just generate financial returns – it should contribute to community development and social impact. This philosophy guides how we select and present opportunities to our clients.
PIW: How does Rachel Buscall balance multiple business interests while maintaining focus on New Capital Link?
Rachel Buscall: Each venture informs the others. My design work gives me insights into property development that benefit our investment clients. My philanthropic work reinforces the importance of sustainable, community-focused business practices. It’s all interconnected.
Market Analysis: Rachel Buscall’s Investment Insights for 2025
PIW: How does Rachel Buscall view the current alternative investment market?
Rachel Buscall: The market is evolving rapidly. High-net-worth individuals are increasingly allocating significant portions of their portfolios to alternative investments – around 26% according to recent industry data. There’s growing interest in investments that deliver both financial returns and positive social impact.
PIW: What specific opportunities is Rachel Buscall seeing in the current market?
Rachel Buscall: We’re seeing strong demand for social housing investments, build-to-rent developments, and authentic luxury accommodations. The pandemic fundamentally changed how people view travel and leisure. They want genuine experiences and connections to local communities, which creates opportunities in previously undervalued regions like Northumberland.
PIW: For those considering property bonds as an investment vehicle, what should they know?
Rachel Buscall: Due diligence is crucial. Investors should understand the structure, risks, and regulatory protections. We provide educational resources to help clients make informed decisions and avoid potential pitfalls in the market.
Rachel Buscall’s Future Plans and Vision
PIW: What are Rachel Buscall’s plans for expanding New Capital Link’s activities?
Rachel Buscall: We’re expanding our presence in the North East while maintaining our London headquarters. The region offers tremendous opportunities for investors who understand value and authenticity. We’re also broadening our portfolio of alternative investment opportunities across multiple sectors.
PIW: How does Rachel Buscall see the luxury property market evolving?
Rachel Buscall: I believe we’ll see a continued shift toward authentic, sustainable luxury rather than generic high-end developments. Properties that celebrate local character and contribute to community development will outperform those that simply import luxury formulas from elsewhere.
PIW: Can you tell us about any specific projects Rachel Buscall is currently working on?
Rachel Buscall: We’re involved in several developments that exemplify our approach to authentic luxury. Each project focuses on using local materials, respecting architectural traditions, and creating genuine economic benefits for the local community. The West Chevington Farm project is a good example of this philosophy in action.
The Rachel Buscall Approach to Sustainable Luxury
PIW: Sustainability seems important to Rachel Buscall’s business philosophy. How do you define sustainable luxury?
Rachel Buscall: Sustainable luxury means creating beautiful, high-quality experiences that enhance rather than exploit their environment. It’s about long-term value creation for all stakeholders – investors, guests, and local communities. This approach ensures developments remain attractive and profitable over time.
PIW: How does Rachel Buscall ensure developments benefit local communities?
Rachel Buscall: We research local suppliers, architectural styles, and economic needs before beginning any project. The goal is to create developments that locals feel proud of and that contribute to the regional economy. This might mean sourcing materials locally, creating employment opportunities, or partnering with local businesses.
PIW: What advice would Rachel Buscall give to other developers considering similar approaches?
Rachel Buscall: Take time to understand the place you’re developing in. Don’t assume that what works in London or the Cotswolds will work everywhere. Each region has its own character, and successful developments respect and celebrate that uniqueness rather than trying to impose external standards.
Connecting with Rachel Buscall and New Capital Link
PIW: For readers interested in learning more about Rachel Buscall’s work, what’s the best approach?
Rachel Buscall: The New Capital Link website provides comprehensive information about our current opportunities and approach. My LinkedIn profile offers regular insights into market trends and investment philosophy. We’re always happy to discuss how our approach might benefit qualified investors.
PIW: What should potential clients know before contacting Rachel Buscall?
Rachel Buscall: We work with self-certified sophisticated investors who understand alternative investments. We encourage thorough research and due diligence. Our role is to provide access to opportunities and education, but investment decisions remain entirely with our clients.
PIW: Are there career opportunities available at New Capital Link?
Rachel Buscall: We’re always interested in connecting with professionals who share our values of transparency, client service, and sustainable development. Information about current opportunities is available through our official channels.
Understanding Rachel Buscall’s Business Success
Following our conversation with Rachel Buscall, several key factors emerge that explain her success in the alternative investment sector. Her diverse background provides practical business insights that many purely financial professionals might lack. The business experience in Chelmsford taught operational fundamentals, while her work across multiple sectors has developed pattern recognition for market opportunities.
Rachel Buscall’s emphasis on transparency sets New Capital Link apart in an industry that has sometimes suffered from opacity. The decision to operate as a professional introducer without handling client funds demonstrates commitment to eliminating conflicts of interest. This structure, combined with the firm’s educational approach, builds the trust necessary for long-term client relationships.
The awards and recognition Rachel Buscall has received – including “Alternative Investment Provider of the Year” twice and “Best Boutique Alternative Investment Firm 2024” – validate her approach but aren’t the foundation of it. Rather, they reflect consistent delivery of results and client satisfaction over time.
Rachel Buscall’s Strategic Market Positioning
Rachel Buscall’s focus on undervalued markets like Northumberland demonstrates strategic thinking beyond following established trends. By identifying regions with authentic character before they become oversaturated, she positions both New Capital Link and its clients to benefit from long-term value creation rather than speculative bubbles.
The “grounded luxury” philosophy reflects understanding that sustainable luxury development must respect local character rather than impose generic standards. This approach creates differentiated products that can command premium pricing while contributing positively to local communities.
Rachel Buscall’s diversification across sectors – from F45 franchises to philanthropic work – isn’t random but strategic. Each venture provides insights that inform her primary work with New Capital Link, creating a comprehensive understanding of market dynamics and business operations.
Regulatory Compliance and Trust Building
Rachel Buscall’s commitment to regulatory compliance extends beyond legal requirements to encompass transparent business practices. The Companies House filings demonstrate consistent annual reporting and clear documentation of business activities.
Operating under the Financial Services and Markets Act 2000 provides a clear framework for New Capital Link’s activities while ensuring appropriate protections for clients. Rachel Buscall’s emphasis on client education helps investors understand both opportunities and risks in the alternative investment market.
The firm’s track record of 13.88% average portfolio returns and 35% brand awareness growth in 2025 reflects effective strategy execution, but Rachel Buscall consistently emphasises that past performance doesn’t guarantee future results – a refreshingly honest approach in an industry sometimes prone to overselling.
Future Outlook for Rachel Buscall’s Vision
Rachel Buscall’s vision for sustainable luxury development appears well-positioned for current market trends. The shift toward authentic experiences and community-focused development aligns with broader consumer preferences and ESG investment criteria.
Her expansion into the North East while maintaining London headquarters demonstrates strategic geographic diversification. This approach allows New Capital Link to identify opportunities in emerging markets while maintaining access to sophisticated investor networks.
The integration of design expertise with investment acumen provides Rachel Buscall with unique advantages in identifying and developing property opportunities. This combination allows for more comprehensive evaluation of projects from both financial and operational perspectives.
For sophisticated investors seeking exposure to alternative investments with positive community impact, Rachel Buscall’s approach through New Capital Link offers a transparent, well-regulated option. Her track record of awards, client satisfaction, and consistent performance provides confidence in her ability to continue delivering results.
To learn more about Rachel Buscall’s investment opportunities and development projects, visit the official New Capital Link website or connect with Rachel Buscall through her professional LinkedIn profile. For guidance on alternative investment regulations, consult the FCA’s investor protection resources.
